A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. The opportunities for any brand can include areas of improvement to increase its business. Nike is seen as a sports apparel and footwear brand but not a fashion giant Constant competition means limited market share growth for the companyģ. The Nike company faced allegations of labor and wage laws with employees, poor working conditions etc.Ģ. Here are the weaknesses in the Nike SWOT Analysis:ġ.
Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Nike's Swoosh logo is one of most recognized brand elements in the world Nike has more than 70,000 employees across the world making it one of the biggest employers globallyġ4. which consolidates its branding in various sportsġ3. including Michael Jordan, Ronaldinho, Ronaldo, Neymar, Mbappe, Sampras, Agassi etc. Nike has several star celebrity brand ambassadors from various sports like football, golf, NBA, Baseball etc. It has been constantly been involved sponsorship of sports events and teams across various sportsġ2. Nike associates itself with leading international sports teams, players and events and the campaigns are often very well received world over.ġ1. It is ranked among the top companies for climate-friendly companiesġ0. Exclusive shops all over the world apart from availability through multi-brand retail storesĩ. Nike is a leading 'top of the mind' brand with excellent innovative advertising and brandingĨ. launched music player, Nike watches etc.ħ. It has launched many other products in collaboration with companies e.g. Effective business relationship-building is done by the company globally which has help its brand equityĦ. Nike differentiates by making innovative products which has global recognitionĥ. Nike is listed among 50 most innovative corporate companies world overĤ. It has been recognized many times by fortune magazines on “100 best companies to work for”ģ. Nike is the world’s leading brand for sports shoes and apparel having a a global presence including USA, UK, Asia and most of the countries across the worldĢ. Below are the Strengths in the SWOT Analysis of Nike :ġ. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. The strengths of Nike looks at the key aspects of its business which gives it competitive advantage in the market.
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